Tag Archives: Facebook

Pesky algorithm meddling?

I have a little favour to ask.
If you’re a follower, believer, a fan or friend of Hello Henley then I would love you to join our new Facebook Group: https://www.facebook.com/groups/hellohenley/

Hello Henley Cover Photo
Why? You ask.
Well, it has a lot to do with Facebook’s latest algorithm update. You may have heard about it? If you haven’t then here’s the low down:
According to Zuckerberg, feedback from the FB community tells FB that public content (posts from businesses, brands and media) is crowding out the personal moments that lead us to connect more with each other. I would agree, even as a Social Publisher I am often amazed at how little I now see from my friends and family. In fact, the majority of posts I scroll past relate to Trump, the vegan movement and Michael Macintyre. All informative and hilarious in their own way, but the balance has shifted from what was the most important thing Facebook did — help us connect with each other.

Hello Henley has been expecting this update for a while and this is what we will be doing to help our clients going forward:

  • Facebook Pages (Business Pages) need to generate meaningful interactions in order to be seen. This means posts to pages must create back and forth conversation. That is more or less why businesses employ Social Publishers – to create engaging content. But you lot have a role to play too. If you see a post and you like it, then let us know you like it.
  • Videos (once an excellent tool on FB Pages) will be seen less. This means people will spend less time on FB scrolling through endless videos of hamsters on pianos. A good thing! If you still want to engage as a business, then Live Streaming is key. If you’re nervous about ‘going live’ we can help.
  • Embrace FB Groups (like we’re doing). Might this work for your business too? Hello Henley is here to discuss this option with you.
  • Embrace other social platforms, like Instagram and Pinterest. Both excellent ways to promote your business. But don’t just jump ship, understand the other platforms and how to use them.
  • Put some money behind your brand and use FB advertising. But make sure you have everything set up for this. Otherwise you’re just wasting your money. This is another thing Hello Henley can help with.
  • Don’t just rely on the posting of pretty pictures and graphics. While this might have worked thus far, going forward it just isn’t going to cut it.
  • Speak to a Communications Expert (like Hello Henley). Communications Experts not only know how to use Social Media, but will determine which social media platforms are best suited for your business. They will have past-experience in the generation of information that flows between business, the media and the consumer (in our case a background in magazine editorial, copywriting, event management, business branding / marketing and media liaison).

Panic not! While Zuckerberg is being cursed by some for his pesky algorithm meddling, we are embracing it. A change, after all, is as good as a rest.

Zuckerberg Illustration by Vincent Rhafael Aseo

With wags and a woof.

We are super proud to announce that we will be looking after this year’s Henley’s Top Dog Competition in conjunction with The Henley Standard. This competition woofed its way onto Henley’s canine scene back in 2010.

This barkingly brilliant event sees Henley’s dog owners going to paw-to-paw to win the coveted title of Henley’s Top Dog.

Every year this competition launches a new theme – and invites guest judges on to the panel for the all important judging process. In the past we have seen Olympic themed entries (judged by Olympic Rower Debbie Flood) as well as blooming wonderful entries in conjunction with Henley in Bloom. We’ve met rescue hounds, pampered pooches, characterful cairns, performing pups and much much more. We even had local artist Clive Hemsley donate five amazing portraits to our winning dogs in 2015.

2017 will see a partnership with the Sue Ryder Care Hospice and their fantastic dog -friendly Forget Me Not walk on Saturday 16th September 2017.

Henley’s Top Dog is given a huge amount of support by The Henley Standard and Editor Simon Bradshaw. It also has an amazing partnership with Erik D’Arcy Donnelly who works as a vet at The Henley Veterinary Practice, and steps up every year as a judge. Guest Judges have included – Town Mayor Jenny Wood, Olympic Rower Debbie Flood, Radio DJ Mike Read, Henley in Bloom Chairwoman Kellie Hinton, Artist Clive Hemsley and MBE Alex Gregory.

Hello Henley has been working on building Henley’s Top Dog a wordpress site and we will be publishing on Facebook & Twitter throughout the Summer as the entries roll in! We are very excited to be working alongside The Henley Standard to help promote this wonderful event – which is now in it’s eighth year!

Visit the website http://www.henleytopdog.wordpress.com or follow all the goings on via Facebook and Twitter.

Understanding Facebook Analytics

Facebook analytics can be a bit like Marmite, some people love them and some people hate them – and some people just don’t get them. In order to truly use Social Media to its full potential, you need to understand the analytics.

It is all well and good posting great photos and snazzy editorial… if you don’t look at what your audience are doing you may as well be giving a speech to an empty room. Last week the reach Hello Henley achieved for my newest client was 2,357 people. That was up 100% from last week. This is excellent – but how did we get there?

You start with the metrics – the people who are fans of your page or people who have the potential to become fans through the direct interaction with your page content. Last week, my client gained 17 new likes (up 100% from the week before) – it may not seem like that many, but this is where the multiplying starts! The Metrics lead directly to Post Impressions – these are how many times a post is seen in the newsfeed of a fan, or a friend of a friend. Then come the Engaged Users (the people who click your posts) and the Talking About This crowd (they are the ones who create a newsfeed story from your content by liking, commenting and sharing) – we like that lot, a lot! This then brings us nicely to Reach = the total number of people who receive and see impressions (your posts) in their Newsfeed. It is important to remember your content is seen by people more than once, so the Reach number is always smaller than total Impressions.

And while we’re on the subject, the key to all of this is `friends of friends’ (and this is the absolute reason you limit private posts to ‘just friends’). Friends of Friends is everyone you have the potential to influence. The extended network is often hundreds of thousands or even millions of people. All other metrics are a fraction of this number… less than 1%.

Happy posting!