As part of Hello Henley’s ‘Feeling Sociable’ package we post to Instagram. Instagram, as you probably know, is all about aesthetics. A successful Instagram account needs to be stylish and cohesive – while giving a strong sense of recognisable brand identity.
One of the first things I ask businesses when I meet to discuss working with them is ‘what is the visual style you want for your brand?’ A good place to start is by choosing a filter (or three at most) and using them for the majority… if not all of your posts. By using the same set filter you establish a style that will become synonymous with your brand – as well as being recognisable to your followers. The reason we suggest you do this is to get Instagram users to stop scrolling once they see your image – therefore they will engage with it by liking or commenting.
If you’d like to know more about how Social Publishing could work for your business then please do get in touch (visit the contact page to send us an email) or call us on 07930441820.